Eitan Engelberg

I have been starting businesses for as long as I can remember.

At eight, I sold hats outside a grocery store. At 12, I sold shoes from my school locker. At 16, I started importing cycling eyewear into South Africa.

Since then, I have built businesses across telehealth, cycling, bicycle salvage, events, DJing and coffee.

Most recently, I built an international telehealth company alongside a full university workload at Reichman University in Israel.

I studied Economics and Entrepreneurship with Data Science and was selected as one of 22 out of 400 students for the Adelson Honors Program.

Shemesh was not built during a gap year or with my studies placed on hold. I built it between classes, exams and assignments, managing customers, therapists, developers and a seven-person team across several countries.

I am at my best when there is an idea to test, something to sell, a relationship to build or a messy problem that needs someone to take ownership.

I grew up in South Africa, where I learned early that opportunity rarely arrives in a neat package.

You have to find the right person, make the call, sell the idea and create momentum before anyone gives you permission.

That shaped the way I operate.

I am commercially minded, deeply curious and comfortable figuring things out as I go. I enjoy working across growth, partnerships, sales, operations, research and special projects.

I also use AI as leverage to research markets, build websites, create automations, prototype ideas and execute faster.

The common thread across everything I have done is simple: I like turning ideas into real things.

I am focused on the next chapter.

I want to work closely with exceptional founders, operators and investors who are building important, ambitious companies.

I am particularly interested in growth, partnerships, founder-led sales, special projects, new ventures and AI-enabled execution.

The exact title matters less to me than the people, the standard and the opportunity to take meaningful responsibility.

Long term, I want to help build generational companies.

I am always looking to connect with ambitious people, exchange ideas and find ways to be useful.

My first attempt at entrepreneurship was selling hats outside a grocery store when I was eight.

At 12, I sold shoes from my school locker.

At 13, I began DJing professionally. I later performed at events across South Africa, Israel, Mykonos and New York, expanded into equipment rental and managed other DJs when events overlapped.

While studying in Israel, I helped run approximately 30 student events that attracted more than 10,000 attendees and generated over 200,000 NIS in revenue.

After high school, I started a coffee and food business. It did not work the way I had hoped, and I eventually sold it to my partner. It taught me difficult but valuable lessons about incentives, partner selection, financial controls and entering a business without enough structure.

I have also spent time inside automotive, banking, fintech, logistics, marketing and investment businesses. I deliberately used school and university holidays to learn how different companies worked from the inside.

This included exposure to WeBuyCars, Transaction Capital businesses, Absa's equities division and early-stage venture firms, including time learning closely from a managing partner.

Some projects worked. Some failed. All of them taught me how to sell, operate, build relationships and keep moving when the plan changes.

Before business became my main focus, cycling was a major part of my life.

I raced competitively, trained with professional teams and learned how much progress can come from consistency, discipline and doing difficult work when nobody is watching.

I have since completed an Ironman 70.3 and continue to train across cycling, running and swimming.

I also enjoy DJing, music, surfing, travelling, public markets and meeting people with unconventional life stories.